An unconventional
hands-on guide for innovators.

Mark has spent 30 years trying to answer the question, how do you build things people love and a life you don’t regret?

Pre-order what he calls the "PM Bible" now:

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Barnes & Noble

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This book is an invitation.

Whether you’re an entrepreneur, VC, or just someone who wants to build something people find meaningful, this book will teach you how to trust yourself, develop your own taste and translate that into products that speak to the world.

You’ll also walk away learning:

How to isolate your winning instincts from your losing ideas

Learn why your instinct is right 95% of the time, but your idea is wrong at least 75% of the time—and what to do about it.

How to turn insights into reality using the Proven Better New Framework

Turn your ideas into heat-seeking missiles that find their target faster with fewer resources. Make every engineering day count.

How to get people to do the right thing when you’re not in the room

Build a culture and system that can repeatedly deliver breakthrough products.

How to apply all of these principles in a world that is being reshaped by new technologies

It’s clear AI alone will reshape our world, but robotics and space exploration might redefine everything.

Let’s talk.

Want to talk product? Or books? Or life?
Mark is on X and so are plenty of like-minded makers.

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Want the Proven Better New Framework now?

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Meet Mark

Mark Pincus has founded ten companies, including Zynga. As one of the pioneers of social gaming, he launched eight hit games including FarmVille, CityVille, and Words with Friends, collectively reaching more than a billion users in four years.

More about Mark

“This book is essential reading for anyone who wants to build products that people don’t just use, but depend on.”

Brian Chesky

Ceo, airbnb

“Today, the only bottleneck to building great products is knowing what to create. Mark is an expert at this.”

Sam Altman

CEO, open ai

“Read this book and change your odds of success.”

garry Tan

President, Y Combinator (YC)

Get yours today

And join this community of product makers.

Pre-order now